Sites like Expedia and Booking.com have transformed the travel industry; can comparison sites do the same for financial services?
By now we are all familiar with travel comparison sites like Expedia and Booking.com. Plug in your details and the computer will come up with a selection of options–airlines, flight times and accommodation–allowing you to practically sleepwalk your way to a quick weekend trip.
Is there an easy read-across for other industries? Why spend time trawling through a host of suppliers online, or in person, when you can get a comprehensive overview of all options, delivered with just a few clicks, and much more cost effectively.
What about banking, especially lending? Long criticised for lagging behind when it comes to transparency and providing access to clear and comparable information. Comparison sites would seem the perfect solution.
Originally published on Crowdfund Insider, a leading news and information web site covering the fintech community, on 29 August 2017.
Originally published August 31 2017 , updated February 25 2020
