The inconvenience of sand while sunbathing has to be a contender for the most ‘first world’ of all problems and could soon be a thing of the past. Thanks to the brains behind one business, a sand-proof towel is now a reality.
On a quest to end further beach-based frustration, the online retailer’s towels also boast quick drying qualities. The profitable London company looked to a fully unsecured £125k loan in order to manage cash flow.
The three-year-old business reported growing year-on-year sales thanks to its unique product and growing range of goods. Business is healthy on the outside and inside with a website selling internationally and a number of high profile press appearances.
Let’s hope life’s a beach for this business long after the summer.
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Originally published July 5 2018 , updated February 24 2020